Let’s be honest — creating your own website is no small feat. You’ve spent hours inside the Wix editor, dragging, tweaking, resizing, and previewing every section. You’ve picked your colors, uploaded your photos, and hit publish with a deep breath..... But something still feels… off.

If you’ve ever received those suspicious (and extremely frustrating) messages claiming to be from “Wix Support” or "Wix Experts" — you’re not alone. In fact, we’ve had an imposter company reach out to of our own clients pretending to be us! They use official-looking logos, fake urgency, and even spoof email addresses to make it seem like they’re legitimate.

If you’re building with Wix Studio (or considering it), you might assume you already know its “big” tools: drag-and-drop editing, CMS, reusable assets, etc. But there are under-the-radar features that can really level up your site — and many DIY users don’t realize they exist. In this post, I’ll walk you through 5 hidden or underused Wix Studio features that we use internally to save time, polish sites, and avoid future headaches.